The things i like, i like architecture especially brutalism, i like cheese plants, avocado and peanut butter, swimming pools, beaches and holidays and adventures.
I have recently rebranded my personal branding as i didn't think my one from last year was very professional and didn't reflect my design work very well. I was more analogue last year but my confidence one adobe has improved and i have decided i like digital work most. I always liked layout so i think this was inevitable. For my logo i wanted something clean cut and professional so i created this. It is inspired by the universal corporate graphics style that big design agencies follow such as… It uses Futura which has always been one of my favourite fonts, it is simple and bold and this paired with the placing of my name created a good standard logo with the clever part of the I adding some detail. My branding for last years presentation was very different. I am now trying to create myself an image that fits into the industry. I feel that looking at what other people are doing in the industry drives me to create more professional work.
For my Creative Report i spoke to Chris Lawson, he used to study here a few years ago, He was a great help to most my confidence about work in general. He gave me some good tips about how to get speaking to people and getting internships. It was really nice speaking to someone who has been through what we are going through now on the same course and now practices at a design studio not far from here. He said that the most important thing to being successful in the industry is experience. You can read every book and listen to every piece of advice, but it never really sticks unless you're actively part of it. You make mistakes, which is great. You really learn when you make mistakes, and that's the best way to grow as a designer. He said that a good way to get clients is to think about the kind of clients that you would like to work with after Uni, and use the rest of your time on the course to produce work that is catered to these clients. He says the way he works best is to escape from software and computers and just plan out ideas by hand and let your creative juices flow. he says the main difference when working professionally over uni is It is more catered towards the client, and sometimes that means making design decisions that you wouldn't personally make. Don't be a pushover; voice your opinion on why a certain thing may not work in a polite and professional way, but if they are adamant then you need to just get it done for them. At the end of the day, if the client is happy, then you've done your job.
Someone i really wanted to speak to was Sam lane from Alphabet in Manchester, he is another Alumni. I initially sent him an email but had no response so a few weeks later i sent him a linked in message, he replied to this saying he had received my email but he was really busy with a client at the time and if i sent him another message at the start of may he would be free to answer my questions, but i have still had no response back. This process has made me realise that they key to getting peoples attention is persistence. And also sometimes the hardworking people cant find the time to answer your questions. Although i haven’t actually got to speak to Sam yet i know i have learnt valuable lessons about how best to contact people and go about getting their attention. There is a fine line between being too pushy.
In terms of my online presence, i have a design instagram account where i post my work, i try and make sure the work is shown off in a well executed way so having leaflets or packaging mocked up to give people a good idea of the product. and i try and write a good description of each piece to give people the context behind my work.
I also have a Behance account where i put my work and tag it with relevant things for people to be able to discover it. having a place to put my work motivates me to to make work that i am happy showing off. It also gives me the confidence when i see it all compiled together.
I have a website from adobe portfolio with displays my work professionally and i think is a good think that i can send the link to people as a portfolio.
I also used linked in and have found this very beneficial to make contacts and message people directly.
For me, planning is the most important thing, when i plan i get an idea of the work i need to do in the timescale, i am queen of leaving things to the last minute. I have not had an all nighter this year but i have definitely had nightmares in the last few days. The last project i was really ill the night before but i had left the work til then so had to work even though i was too ill, this definitely reflected in the quality of the work. The point has been proved this week when i got hit by a car definitely not what you need when your stressing for a deadline.
GF smith has inspired me this year, i really enjoyed the talk with them at the start of the year i found the paper really inspiring and how they had used it to create interesting products. Then during responsive task i chose to do their brief, the calendar for this i used folding templates instead of pictures to add user experience into the calendar, each month got harder and harder.
In terms of inspiration i like the quirky designs that pentagram are producing at the moment
I have found that designing things that fit with my interests has inspired me to create better designs. I have learnt that i create my best work when taking inspiration from my own interests.
This summer i am going travelling for a month in Thailand. I decided to look up some design agencies over there to see if i could go and see how they work over there. i have found some good agencies that work with big clients in Asia. Invisible Ink work with companies such as Uber and coca cola and Smirnoff and red bull and big hotel chains. They have actually got in touch with me and i am going to try and meet with them over my time in Thailand.
another studio am interested in is whitespace in bankbook swell i am hoping to hear back from, they have worked with companies like north face and i like their style more than invisible ink.
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