SELF EMPLOYMENT WORKSHOP

Russel Smith and accountant ran a workshop teaching us about how to be Self- Employed. 

How do you become an expert? Say you are an expert!

Told that you were the best uk accountant for artists. 

How confident are you with self employment? Not at all! 1 out of 5 

What do you want to know? 

Doing things for free, 

Delivery/ operations

Sales and marketing

Finance 

HR

Amazon 

Amazon is a massive successful company with a great delivery and operations sector

Registering 

When you become self employed you are being paid any amount from 

If you are being paid £1000 pounds a year you should register

Multiple sources of income. You can be self employed and have a job. 

To register for self employment

HMRC google that and and fill in the form 

You get a unique number and then you have to do a tax return

Companies house website to check if there is a business with your name.

The founder

Numbers on the tax return

profit=income-expenses 

Always better to have more profit 

What are you getting paid for?

Services 

Selling work

Workshops

Grant income

Freelance income 

Expenses

Materials

Travel

Studio rent

Studio utilities

Payroll

Software

Computers

Equipment 

Phone 

Advertising 

Website

Insurance (public liability, professional idenmancy)

Maintenance 

Accommodation for trips

Entertaining

Car

Working from home

Events

Delivery 

Printing 

`Tax brackets

£0- £11,500 = 0%

£11,500 - £46,500 = 29%

£42,500+  = 42%

Best to put 20% aside from each person that pays you. 

Log your expenses on a spreadsheet 

Keep all receipts for 7 years

Getting Paid

When you do some work for someone, send them a sales invoice 

So all of the payment details are addressed beforehand

Direct Debits 

Go cordless

Pricing 

People don’t buy on logic they buy on emotion 

People buy from people because they like each other not necessarily because of their 

Graphic design and branding 

Sell yourself to people that you know who know a lot of other people. 

3 tips

1-Don’t read the newspapers or watch news, small businesses are frowned upon so its not good for you news is negative 

2-Get rid of your family and friends, most people don’t want you to succeed 

3- Who you are is really important 

I can start your business - Russell’s book 

VALENTINA- SUSPIRA MAGAZINE- CREATIVE CONVOS

Suspira Magazine

 What did you do before suspira?

-fashion design and then fashion journalism
-w project x tate exchange women at tate modern
-worked 3 days a week unpaid

Did you always want to be a creative director?

The aim was not to be a creative director but the more she did masters she realised creative director is a multitude of things that is taking ideas and making them into concepts wich is what she thinks she was made to do.

biggest challenge?

how to pay your bills without selling my soul

feminist angle took some time to come about. 

how important is women

very important, i think that showing any minority is important to 
different ethnicities gender 
horror in graphic design 

monster issue design?

inituition- get an idea and a feeling 
covered mental health and tackling your inner demons putting a name and a face to it
face of fear 
clowns- should be a face of joy but has been turned into something scary, phobias
fear mongering
evolution of the monster

do you always see suspira as print or will you move into digital?
the prints and the materials and the way it sits in your hands doesn't do it justice as you cant see things that you do in the flesh like the metalic 
logo is embossed 

theme 
hard to keep it the same but kept some of the typefaces and the paper and the logo 

process for research where were you looking?
organic decision 
monster issue had people come forward that couldn't be included
knew that she wanted it to be late 60's and graining 
graphic horror and making it aesthetically pleaseing 

sabbath instagram and social media her friend and editor of the magazine

Did you have any setbacks?

not really any 
maybe the relationship with the printers 

she luckily had a great network of people around her 

ANDREW ODONG- CREATIVE CONVOS

Creative Production 

University of Leicester -Physics with Astronomy 

He didn't want to be defined by his degree 
wanted to serve people and their interests

conference producer

seeing people behind the brand

he learnt skills in: 
-communication 
-empathy 
-listening
-acting accordingly
-negotiate
-project management
-understanding job titles

conference producer working from home 

wanted to set up an organisation bigger than himself
wanted to give some legacy
uses his name and we instead referring to himself to give the illusion that the company is bigger than it is. 

Pesa productions 
supported by virgin startup
Pesa is the name of his great grandad and also means money
gives people money to create commissioned work 

worked with brands such as: 
-intern 
-ID magazine
-we work
-modern matter 

interview different producers 

now is the time to tell your own stories

to be a producer you need to: 
-be proactive about your ideas
-galvanising people resources around a common vision
-holding yourself accountable
-being a creative problem solver

5 things i think you should know
-value based networking
-identify your value
-customer and client experience
-ideas are useless without action
find your advocates

put the same value in your own work as you do for others

use linkedin

CHRIS MOORBY

Comission 

Graphic design studio specialising in branding, we work across fashion, design, lifestyle, wellness, hospitality and technology. 

Rimowa- Luggage brand, worked on the monogram 

love packaging, materials and print finishes

Espelma- natural clean burning candle brand
packaging and identity

Unfolded design identity and invitations

Franklin Till materials and colours research agency- every buisness card is diffferent, they can be customised to colour of choice

Failed his degree 
There is no point being a good graphic designer if you cant sell your work to people. 
Documenting your work is just part of the project 

Old Spike
homeless people train as barristas- they man a coffee cart for 6 months then they have a cv to take to Starbucks
sell their coffee to Michelin star restaurants 
Coffee branding is not very exciting, premium product need to be branded premium

create a mood- how do we want to present this project to the world, how do you want it to feel used breeze blocks 

revisit and improve things

Haw Lin services

Context and pace OK-RM

Raw- Veronica ditting/ petronio Associates

KIERAN CREATIVE CONVOS

Advice from Kieran:

-get a website!
get a good site, get an internship, get a job

-spellcheck CV

-Make a work instagram

-They check your instagram!!

-You need to be able to use after effects follow the new trends

-Go to things

-learn css / html 

-learn how to prioritise 

-Research the social circles, be a stalker


Kieran works for Wired magazine

Massive Attack: Unfinished Symphony 
-image type gallery, animation, video, series
-instagram post 

EVA CREMERS CREATIVE CONVOS

Eva currently works for Man vs Machine in London. 

Always creative but started off doing international business.,

started off badly, starting graphic design is awful

Did a placement at snask stockholm last year in January 

Advice from Eva: post your work online
use the posotive side of instagram
pinterest is training
dont be afriad of big designers
being insecure about your work is normal
not only your mum follows your insta
its normal to have no idea

CINEMA 4D
GRAYSCALE GORILLA

BAFIC- CREATIVE CONVOS

-Bafic is the name he works under
Film, photography, graphic design, 

-Although he does something very different to what he did at university. He continues to apply what he learnt on his Graphic Design course particularly Process.

-Bafic is his his birthday in letters B being the 2nd letter in the alphabet. 
I tried to do this with my birthday but it didn't make any sense. It would be 02-10-96 BJIF. I like the idea of having a Coll name like this rather than just 'Schofield Design'

-If you put work out, people can see it and follow you and like what you do. SO JUST POST WORK!!

-His work consists of videos + images + other stuff, graphic design over the top. 

-Lie depending what room you are in, you can be who you need to be a certain times. 

-The industry is the people sat around you

-Music videos, are they still watched as much, changed a lot over time link between music and visuals 


-Malcom Gladwell- Tipping point SHOULD READ

-PANES- choice errors first video he shot, using super 8 camera and iphone with code coming in. 
https://www.youtube.com/watch?v=36eXVRt1SaQ

-NikeLab x Roundell - did a collab with the London Underground type images and text




















-Ebinezer- Ask Around, broken iPhone strapped the camera to the car and did takes in different positions 
https://www.youtube.com/watch?v=j5o7bTrzphY

AVESTA- 6D2

From Creative convos, I got talking to Bafic's Intern, Avesta. She studies fashion photography at Central Saint Martins. She is currently on her placement year, working with bafic. I showed her my website and some of the work I was working on. She asked if I would like to collaborate some time, so I added her on instagram. 

I few weeks later I got a message from her asking if I would like to collaborate on a Project she was doing in Florida in April. She was going to an Aviation school in Florida to take photographs. She wanted me to design her a book cover for the series of photographs. 




























After our initial conversation Avesta sent me a presentation stack about the aesthetic that she was after and what the whole project was about. 

The stack was not in that much detail as I think she was planning on doing most of the development once she was out there and knew what she was working with. 

I sent her some of my own ideas for the aesthetic of the book cover. I looked into the 1960s space race and NASA's missions to the moon. The retro aesthetic of posters from this time are really nice. Also early airline adverts with old pictures of jetliners. 

PAYMENT

This was to be my first ever paid job. We discussed payment over email when we discussing the project. As Avesta is a student I didn't want to charge her loads of money. I asked her what she was willing to pay rather than give her asn estimate as I didn't know what her budget was. She said she could pay me £100. I was happy with this amount, as I was not expecting her to be so generous. It is the estimate I would have given her. with about 10 hours of work at £10p/h. Although the price could be considered as low, I was intending to submit the brief as one of my briefs for OUGD603.

Avesta was due to go to America the last week of March. Unfortunately she messaged me on her journey home, saying that she didn't get a time slot to do the shoot, so the project was postponed. She said she was hoping to go back in a couple of months time in summer. Although this is annoying as I won't be able to submit this brief for my Extended Practice, it will be good to have a paid project to work on once I've graduated. And hopefully if all goes well, I will have a client to work on with future projects. 

From my conversations with Avesta I learnt a lot about dealing with clients, from arranging Payments, discussing timeframes, working to a clients needs and working to a set style.