Tuesday, 28 March 2017

Self Branding




















For our second studio brief we had to create a presentation about our self branding, including the concept through to the design and then the production. The presentation was infront of the whole class and i was extremely apprehensive to present. The presentation didn't go too well as i was too nervous and froze up and didn't explain things swell as I should have. 

Concept 
From the sessions about identity this helped me think about ideas for my personal branding. I ended up going with the simple approach of using my initials but putting it into my illustrative approach. and using the ideas from my poster and putting the items that I use to work into my identity. This illutratative style can be taken into all parts of the branding a changed up depending on what it is being used for. 

Design 
For the logo I drew it out myself as I feel my skills lie in handmade things and not on the computer. In my early design ideas I played around with using Futura as it is my personal favourite but it is also current and fresh and fits well with my illustrations. Sticking to my personal choices i used a colour scheme of black and greys as I use them a lot but they also are classy and work well for branding, but to stand out I added in a hot pink. 

Production 
Due to time restraints and for the purpose of the presentation i used mock ups to showcase my 3 design ideas. 


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