What did you do before suspira?
-fashion design and then fashion journalism
-w project x tate exchange women at tate modern
-worked 3 days a week unpaid
Did you always want to be a creative director?
The aim was not to be a creative director but the more she did masters she realised creative director is a multitude of things that is taking ideas and making them into concepts wich is what she thinks she was made to do.
biggest challenge?
how to pay your bills without selling my soul
feminist angle took some time to come about.
how important is women
very important, i think that showing any minority is important to
different ethnicities gender
horror in graphic design
monster issue design?
inituition- get an idea and a feeling
covered mental health and tackling your inner demons putting a name and a face to it
face of fear
clowns- should be a face of joy but has been turned into something scary, phobias
fear mongering
evolution of the monster
do you always see suspira as print or will you move into digital?
the prints and the materials and the way it sits in your hands doesn't do it justice as you cant see things that you do in the flesh like the metalic
logo is embossed
theme
hard to keep it the same but kept some of the typefaces and the paper and the logo
process for research where were you looking?
organic decision
monster issue had people come forward that couldn't be included
knew that she wanted it to be late 60's and graining
graphic horror and making it aesthetically pleaseing
sabbath instagram and social media her friend and editor of the magazine
Did you have any setbacks?
not really any
maybe the relationship with the printers
she luckily had a great network of people around her
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