Thursday, 18 April 2019

ANDREW ODONG- CREATIVE CONVOS

Creative Production 

University of Leicester -Physics with Astronomy 

He didn't want to be defined by his degree 
wanted to serve people and their interests

conference producer

seeing people behind the brand

he learnt skills in: 
-communication 
-empathy 
-listening
-acting accordingly
-negotiate
-project management
-understanding job titles

conference producer working from home 

wanted to set up an organisation bigger than himself
wanted to give some legacy
uses his name and we instead referring to himself to give the illusion that the company is bigger than it is. 

Pesa productions 
supported by virgin startup
Pesa is the name of his great grandad and also means money
gives people money to create commissioned work 

worked with brands such as: 
-intern 
-ID magazine
-we work
-modern matter 

interview different producers 

now is the time to tell your own stories

to be a producer you need to: 
-be proactive about your ideas
-galvanising people resources around a common vision
-holding yourself accountable
-being a creative problem solver

5 things i think you should know
-value based networking
-identify your value
-customer and client experience
-ideas are useless without action
find your advocates

put the same value in your own work as you do for others

use linkedin

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